Borders, my favorite offline bookstore, which used to be a partner of my favorite online bookstore, Amazon, has launched its own online version. I really like being an Amazon affiliate. I opted to receive payment in the form of gift certificates from Amazon, and every once in a while I earn enough referral fees to get some free books for my classroom (or for me!) — books I might not ordinarily purchase for various reasons. If Borders online wants to win me over from Amazon, they will need to introduce an affiliate program that beats Amazon’s. However the site design is very attractive, and I will probably browse it for deals when I think Amazon’s prices are too high.